Zaizi

Working as a content designer on one government project, then as a lead content designer across 2 successful bid proposals and another project as a result of one of those bids.

The initial project involved producing content and creative elements for a government campaign, to drive user engagement with a piece of key policy. This involved designing and prototyping different designs, taking them through user research, and working with stakeholders to ensure they met the project ambition.

The second project, the bid for which I was involved as a consultant, involved designing and producing a quantity of GOV.UK guidance in advance of the rollout of a new policy. This meant careful investigation of appropriate content types, regular consultation with key policy and design stakeholders, and end-user testing.